Customer-Centric Communication Skills Training
Cucentrix offers cutting-edge communication skills programs tailored for sales and consulting professionals. Cucentrix's approach guides you through every stage of the sales cycle and customer journey, ensuring you deliver exceptional value.
Secure the meeting
Suitable: Sales
Learn to secure meetings with key stakeholders using industry best practices. Cucentrix's approach includes planning, researching, and crafting impactful value messages. Engage through email, calls, and social media while measuring results.
Build rapport and qualify
Suitable: Sales & Consultants
Build rapport with stakeholders by asking thought-provoking questions and providing valuable insights. Discover typical challenges, and develop multi-level questions to gauge opportunity size and probability.
Discover & build value
Suitable: Sales & Consultants
Identify and validate technical, business, and personal issues. Build a value and relationship map to understand what matters to each stakeholder, and use this information to enhance your business offer.
Present your differentiated offer
Suitable: Sales & Consultants
From the gathered business intelligence, create a simplified, differentiated offer that aligns with stakeholder outcomes. Develop a business case with validated ROI and customer proof points.
Negotiate with Win Win mindset and framework
Suitable: Sales
Master the art of negotiation with a win-win strategy. Leverage best practices, tools, and frameworks to prepare and practice for successful negotiations.
Individual Skills
Programs
Suitable: Sales and Consultants
1.Plan Your Territory Success
2.Create a Customer-Centric Value Message: Techniques to simplify, differentiate, and stick.
3. Conversational Questions: Develop insightful questions.
4. Build Your Customer Business Return Calculator: Craft questions to assess value.
Coach the Coach
Suitable: People Managers
First Line Manager Coaching Performance Conversations workshop.
Enhance your coaching performance with our First Line Manager Coaching Workshop. Gartner studies reveal that effective first-line managers can improve results by 17% and increase employee retention by 20%. This workshop helps managers discover their personal coaching style and adapt techniques to their context and team.
Sales Transformation Program
Customer-centric planning, tools and customer-centric communication across your sales operational process.
Suitable for Sales and Consultants
Phase 1: Business, Territory, Account Planning
- Revenue Alignment
- Define KPIs
- Customer Profile (ICP) Development
- Value Messaging Creation
- Account Planning
Phase 2: Lead Gen & Qualification
Prospecting
- Social Media Strategy Dev
- Email Marketing Optimisation
- Calling Techniques & Cadences
Qualification
- Insight Selling
- Forecasting Accuracy Improvement
Phase 3: Deal Development
Discovery Skills Enhancement
- Active Listening
- Business KPI Analysis
- ROI Calculation
Presentation and Proposal
- Storytelling That Sticks Workshop
- Business Case Development
Phase 4: Deal Close
Business proposal
- Direct and Indirect differentiated benefits
- Deployment Plan
- ROI Calculation
Negotiation
- Planning
- Negotiation techniques
- Ask for the deal
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